In my previous post: How to get started as a freelance writer, I mentioned that there are various types of writing and niches you could focus on. Here I will provide brief explanations on some of the various forms so you can understand what each one is and some of their requirements.
- SEO Writing
- Technical Writing
- B2B Writing
- Article Writing
- Social Media Content Writing
- Children Story Books
1. SEO Writing
SEO writing is the process of planning, creating and optimizing content with the primary goal of ranking in search engines.
SEO writing involves writing keyword-rich articles to rank the client’s website higher in search engines and generate more website traffic. SEO articles are less informative and less entertaining than articles you would write for magazines.
An SEO copywriter is someone who can look at a set of keywords, figure out what someone searching for those phrases wants to know, and write it clearly and succinctly. A good SEO writer also must be able to use keywords effectively to help the reader find their content in search engines.
To be a good SEO writer, you must be able to:
- Write content that’s grammatical, clear, and concise
- Focus on what the reader wants to know
- Use SEO keywords in a natural-sounding way
- Research topics you’re not familiar with to find trustworthy information
- Write using the proper tone to engage the reader
- Manage your time well to meet deadlines
Most clients who need SEO writers post their needs on Elance.com, Guru.com and GetAFreelancer.com, and let writers bid for the projects. Clients will tell you how many articles they require; the word length; the topics; keywords; and sometimes the keyword-density.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriting is everywhere. In fact, if you just start by looking in your mailbox, you’ll find some obvious examples of copywriting. Promotions for local restaurants, catalogs, fundraising letters from charitable organizations, or sales letters for various products and services are all forms of copywriting.
Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies.
3. Technical Writing
Technical writing is the art of providing detail-oriented instruction to help users understand a specific skill or product.
A technical writer is someone who writes these instructions, otherwise known as technical documentation or tutorials. This could include user manuals, online support articles, or internal docs for coders/API developers.
A technical writer communicates in a way that presents technical information so that the reader can use that information for an intended purpose.
Benefits of Technical Writing
Technical writers are lifelong learners. Since the job involves communicating complex concepts in simple and straightforward terms, you must be well-versed in the field you’re writing about. Or be willing to learn about it.
Here are some organizations that pay you to write for them, like Smashing Magazine, AuthO, Twilio, and Stack Overflow. In addition to all this, you can contribute to Open Source communities and participate in paid open source programs like Google Season of Docs and Outreachy.
4. B2B Writing
A B2B writer (short for business to business) creates articles, emails, and white papers for companies that sell to other companies. This is in contrast to consumer writers (B2C) who help companies sell products to individuals. A B2B writer’s job is complex—part brand journalism, part sales—and they’re often well paid.
In B2B writing, the writer must entertain and persuade not just one individual, but many. Often, those individuals have conflicting interests. A company’s CFO may not want to spend money, whereas the head of marketing does. A B2B writer creates articles, guides, and emails that address both of their needs—a process known as content marketing—to guide the entire company to purchase.
5. Article Writing
An article is a piece of writing written for a large audience. The main motive behind writing an article is that it should be published in either newspapers or magazines or journals so as to make some difference to the world.
It may be the topics of interest of the writer or it may be related to some current issues. The topic can either be serious or not-so-serious; Same goes for its tone and language.
An article is written with the following objectives
- It brings out the topics or the matter of interest in the limelight
- The article provides information on the topics
- It offers suggestions and pieces of advice
- It influences the readers and urges them to think
- The article discusses various stories, persons, locations, rising-issues, and technical developments
6. Social Media Content Writing
Writing content for social media involves employing your skills and techniques to deliver your message in such a way that it would be able to generate engagement and appeal to more people.
Your duties could also involve coming up with a social media strategy, which outlines how each platform will help you accomplish your clients goals.
You will need to create social media posts and content that speak to your clients identified audience, and inspire them to take action.
Social media copywriting requires some unique skills. You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop on LinkedIn. So you need to know how to attend to each networks unique requirements.
Journalism is the collection, preparation, and distribution of news and related commentary and feature materials through print and electronic media such as newspapers, magazines, books, blogs, webcasts, podcasts, social networking and social media sites, and e-mail as well as through radio, motion pictures, and television.
Journalism is particularly indispensable to democratic societies, history reveals that the more democratic a society, the more news and information it tends to have.
Journalism is a broad career with many opportunities. Within different areas of media (television, radio, newspapers, magazines, etc.), there are specialized tasks for journalists. Depending on the size of an organization, a journalist may work one or many of these tasks: Reporter, editors, sub-editors, news editors, feature writers, photojournalist.
8. Children Story Books
Children’s literature ranges from baby board books all the way up to young adult novels, so your target age range may be anywhere from 0 to 18.
It’s important to know what your target audience’s age range is so that you can speak directly to them. However, age isn’t the only factor here! You also need to think about what your readers will expect in terms of topic, lengthy, style, and complexity.
Understanding these things enables you to “write to market,” so your book will actually sell.
A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. Narrative prose is meant to entertain and tell a story. It is a description of a chain of events which includes a cast of characters, a setting, and an ending. Most publishers prefer novels that are in the 80,000- to 120,000-word range, depending on the genre.
Becoming a published novelist is down to a varying combination of talent, persistence, and luck. First, you have to write very well—well enough to stand out against the competition—and then you have to send your material until it reaches someone who appreciates it as much as you do. It takes drive and determination, and many years of dedication to the craft.
A magazine is a periodical publication which is printed or digitally published. Magazines are generally published on a regular schedule and contain a variety of content. With the rise of the Internet in the late 20th century, more and more magazines put versions of their material online. During this time, other types of magazines became increasingly popular. These included electronic magazines, known as e-zines or zines.
A career as a magazine writer can be rewarding and fun. You get to meet and work with interesting people, learn about new topics and craft fascinating stories that readers enjoy. It is also very competitive and a job that requires diligence and patience. Once you see your name in print for the first time, you will know that your hard work paid off.
Magazine writers are essentially journalists. They find, research and write stories that interest readers. The kind of journalism that magazine writers focus on varies greatly from journalism for other publications, such as daily newspapers and blogs.
With few exceptions, magazine writers often produce feature-oriented pieces. Some magazine writers focus on smaller stories, while others produce long-form, or narrative, pieces. It can be a profile based on exclusive interviews with sought-after subjects and celebrities that can be several pages long.
In conclusion. Remember; learning to write is a journey not a destination. You don’t have to be a maestro at any of the niches above to start, all you need is an interest and the willingness to learn. So see which one interests you and go for it. Your potential is limitless.